Step 2 of 4
How people find you today
What you already do matters more to us than what you think of our
idea — so we're asking this first.
How do new customers actually find you?
Tap them in order, the one that works best first. Leave out
anything you don't use.
Word of mouth
Instagram or other social posts
Paid ads online (Google / Meta)
Signage, posters or billboards
Flyers or local press
Delivery apps (Wolt, Foodora)
Deal apps (ResQ, Too Good To Go)
People walking past and coming in
We don't really do any of this
Roughly what does it cost you to get one new customer through the door? (optional)
A rough feel is fine. Total spend divided by new faces, near enough.
Under €1
€1 to €3
€3 to €8
€8 to €20
Over €20
We've never worked it out
Has anyone ever sold you customers rather than advertising? (optional)
Paying for people who turned up, not for the reach.
Yes, and it worked
Yes, and it didn't
No, never
What was it, and how did it go?
Honestly, how do you feel about what you spend on digital ads? (optional)
Happy — it earns its keep
Fine, nothing special
No idea whether it works
It feels like money down the drain
We don't run any
Does the way AI is changing search and social worry you? (optional)
People asking a chatbot instead of searching, feeds filling up with
generated posts — whether that changes how customers find you.
Yes — we're already seeing it
Yes, though not yet
Hadn't thought about it
No — our customers don't come from there anyway