Where strangers become kin

An IRL social app that introduces you to the people and moments already around you.

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The problem

More connected than ever.
Lonelier than ever.

Every phone is a door out of the room we're actually in. The dog walk, the dropped glove, the traveller with the map out — near-misses with someone you'll never meet, killed by awkwardness before they start.

Why now

Three shifts, all pointing the same way.

Trust has broken

Addiction lawsuits, antitrust cases, and a public that has gone cold on being the product.

Analog is back

Vinyl, film, wired headphones, dumbphones — a growing market, not a niche.

Loneliness is a health crisis

Not a mood any more — a named public health problem, on the record.

The opening for Min

Three separate news stories, one moment: people want out of the feed and back into the room.

The idea

An introduction. Not a feed.

Min gets to know you through ordinary conversation, then goes out into the few hundred metres around you and introduces you — to the right people, and the right moments. Less phone time, more real time.

How it works

Yes → walk over → hello.

You get an intro

One notification, one decision. No feed to check.

You walk over

They said yes too. That's the whole awkward part, handled.

You meet

In person, with no screen in between. The app's job is done.

Why it's different

This is not social media.

Built to hold you

Scroll, chat, post, maintain the persona. Their revenue is your attention, so it can never be enough.

Built to let you go

No scroll, no chat, no profile. Min's only successful outcome is two people in the same room.

We make money when you put your phone down.

Built around trust, not attention: no selling data, no infinite scroll, no ads competing for your eyeballs.

The vision

Tech that actually makes our lives better.

Privacy, not profit at all costs

We don't sell data — not as a policy, as an architecture.

Local, not global

Only the few hundred metres you can actually walk to.

Social, not para-social

No followers, no audience, no performing.

Informative, not addictive

No streaks, no ranking, no manufactured urgency.

Come along

Come say hi. In person.

We're building this in Helsinki first, one neighbourhood at a time. If you're here, you're early enough to shape what your street feels like.

QR code linking to the Min waitlist
Scan to join · hellomin.app/waitlist
Helsinki · early beta, early 2027